Christy Ferer and the Vidicom team are proud to be at this year's Fashion Week! We were the first to video record fashion shows and we enjoy attending shows from Charlotte Ronson, Donna Karan and many others. Please see below for a behind the scenes look at Charlotte Ronson's show.
The Harvard Business Review article suggests setting up an email budget. Below are some tips that determine how much time you should spend on email:
Christy Ferer recommends you read this interesting new article. She will most likely recommend it to her staff at Vidicom. To read the entire Harvard Business Review article, click here.
Millions of people use various social media platforms everyday. That is why Christy Ferer thinks brands should use social media as a marketing strategy. The following are effective ways to improve your marketing skills on social media from experts in the field:
1. The social Web will have a greater impact in
search engine ranking: How your business, product, or service, is being talked
about on the social web will directly impact your search engine ranking with the
release of Google’s new hummingbird algorithm.
2. Simplicity is vital: Simplicity will win in
social networks because it speeds adoption, simple translates better to mobile,
and simple means you are less likely to make mistakes
3. Social customer service is on the rise: With
an increase in consumers using social media, companies will be forced into rapid
response. As a result, companies will start to develop strategic customer
4. Small businesses can become big players:
Small businesses will be able to better manage their digital marketing and
social media campaigns since marketing/social media management will become less
What are other ways to boost your social impact and improve your marketing skills?
It was recently announced that Facebook is launching a news-reading app called Paper. The news-consumption app will present longer-form Facebook content in a more appealing, magazine-style way. The idea is to encourage users to engage more over posts, stories and images. With 945 million of Facebook’s 1.2 billion users visiting the site via a smart phone or tablet in the last few months, Facebook is confident that the mobile app, Paper, will be a success. If that is the case, Christy Ferer and the Vidicom team think Paper will be a fantastic mobile platform for brands to advertise.
Do you think Paper will become a huge hit?