1. The social Web will have a greater impact in
search engine ranking: How your business, product, or service, is being talked
about on the social web will directly impact your search engine ranking with the
release of Google’s new hummingbird algorithm.
2. Simplicity is vital: Simplicity will win in
social networks because it speeds adoption, simple translates better to mobile,
and simple means you are less likely to make mistakes
3. Social customer service is on the rise: With
an increase in consumers using social media, companies will be forced into rapid
response. As a result, companies will start to develop strategic customer
4. Small businesses can become big players:
Small businesses will be able to better manage their digital marketing and
social media campaigns since marketing/social media management will become less
What are other ways to boost your social impact and improve your marketing skills?