your target market.
With the Super Bowl right around the corner, social media may be the way to go. According to a survey by CrowdTap, many Super Bowl viewers plan to share their impressions on social media during the game. More specifically, the study showed that 61% of those surveyed said they will share commercial ads on social media and 41.2% said they would be on social media during most of the game with 55.8% planning to share content primarily on Facebook. Christy Ferer and Vidicom suggests brands to be present on social media during the Super Bowl to connect and learn more about
your target market.
Although Internet advertisements have been on the rise, according to Nielsen’s quarterly report, global advertisers spent more money on television ads than any other media type during the first three quarters of 2013. In addition, the report showed that TV ads accounted for 57.6% of total ad spending for the period. Christy Ferer and the Vidicom team suggests brands that are trying to get their name out there to truly consider television ads, as it appears to be working well for many brands worldwide!
Do you think television ads or Internet ads are more effective?
In recent news, AOL has decided to utilize Gravity, a software start-up that tracks users to show them ads and content tailored to them. AOL hopes to keep users around for longer periods of time viewing ads relevant to them by using Gravity’s technology. Christy Ferer thinks brands will be more likely to reach their target audience by having ads on AOL now that they have acquired Gravity’s technology. Vidicom thinks this could greatly increase brand awareness as well as sales.
What are your thoughts on technology that tracks users for advertisement purposes? Let Vidicom know with a
Vidicom CEO Christy Ferer is always following whats new with social media. It was recently announced that a slight
change was made to Facebook’s Newsfeed. The Newsfeed will now display less texted-based status updates from Pages, and more text-based status updates from users. Although is new update is not in brand pages favor, there are ways brand pages can make up for loss traffic. She thinks brand page administrators should switch to more media-and-link based content sharing. Also, Facebook recommends using the link share tool instead of embedding a link in the text of an update, as it provides a more rich media experience for the consumer. We're excited to share this with our readers.
Vidicom CEO Christy Ferer is always up to date with what is happening in the social media world. The latest news is that Twitter is teaming up with hometown payments processor, Stripe, for e-commerce initiative. According to a source that is familiar with Twitter’s plans, the social media site is moving towards allowing users to buy goods through the site directly. According to the source, Twitter is close to reaching a deal with Stripe to help facilitate the e-commerce initiative.
If this plan follows through, we think brands will benefit tremendously because all of the millions of Twitter users would become potential customers for brands that decide to sell on Twitter.
What are your thoughts on Twitter introducing shopping features? Let us know.
The Vidicom team is always looking for ways to improve content marketing for brands. As an expert at linking brands and consumers, the Vidicom CEO Christy Ferer, stresses the importance of having content that serves your audience.
In response to seeing the new movie, Lone Survivor, Jeff Boss, a 13-year SEAL veteran with four Bronze Stars with Valor and two Purple Hearts discussed the two types of SEAL-turned-writer, the Operator as writer and the writer as Operator. Boss calls the first type the “We” minded because they write to create value for others for their own personal and emotional fulfillment. Boss called the second type the “Me” minded because they tell others how awesome they are because they are fueled by their arrogance. The point that Boss is making is that if you want to attract an audience it is important to create value for others in a way that is not ego-driven and self-promoting.
Getting brands in the conversations of consumers is what we do here at Vidicom. Christy Ferer agrees that mobile advertising is proving to be a very effective strategy to get brands out there. According to LinkedIn Marketing Solutions, companies greatly increased the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013. About 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. Since social and mobile marketing go hand in hand, analysts predict that mobile and social advertising will increase 64% and 47% respectively. The Vidicom team agrees that It is clear that brands are increasingly investing in mobile advertising. Brands that haven't started using mobile advertising should definitely consider it as it provides many benefits!
Christy Ferer and the Vidicom Team would like to wish everyone a Happy New Year! It's a great time to reflect on the past year and figure out what your goals and challenges will be this year. What are your New Year's resolutions?