The head of content would evaluate all the content that has been published about the company and would develop a calendar and gap analysis. They need to have access to every part of the company in order to be successful. This person should be curious about every part of the company and should know when and when not to release information. A master of social media and other communications tools is recommended.
She feels that communication is a vital tool for her brands to connect with their consumers. Sharing information with her audience is the best way to become a thought leader in the industry and it is best to release a consistent flow of information every week.
Companies should find innovative ways to help their communities and create something interesting about their company that will inform their customers regularly.