Getting brands in the conversations of consumers is what we do here at Vidicom. Christy Ferer agrees that mobile advertising is proving to be a very effective strategy to get brands out there. According to LinkedIn Marketing Solutions, companies greatly increased the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013. About 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. Since social and mobile marketing go hand in hand, analysts predict that mobile and social advertising will increase 64% and 47% respectively. The Vidicom team agrees that It is clear that brands are increasingly investing in mobile advertising. Brands that haven't started using mobile advertising should definitely consider it as it provides many benefits!