In recent news, AOL has decided to utilize Gravity, a software start-up that tracks users to show them ads and content tailored to them. AOL hopes to keep users around for longer periods of time viewing ads relevant to them by using Gravity’s technology. Christy Ferer thinks brands will be more likely to reach their target audience by having ads on AOL now that they have acquired Gravity’s technology. Vidicom thinks this could greatly increase brand awareness as well as sales.
What are your thoughts on technology that tracks users for advertisement purposes? Let Vidicom know with a
comment!
http://blogs.wsj.com/digits/2014/01/23/aol-buys-software-startup-gravity/
What are your thoughts on technology that tracks users for advertisement purposes? Let Vidicom know with a
comment!
http://blogs.wsj.com/digits/2014/01/23/aol-buys-software-startup-gravity/